Branding / Visual Identity / Campaigns / Logo Development
Below is a collection of campaigns that ultimately landed in the “design graveyard.” These concepts were never released commercially, but they represent some of the strongest creative explorations developed by the team and myself. All work shown is for concept purposes only.
Branding / Visual Identity / Campaigns / Logo Development
In 2023, our team was tasked with creating a distinct mark, brand, and identity for the idea of Soccer Saturday, a premier broadcast featuring best of the best matchups in MLS. Below is my exploration and direction selected to pursue and refine.
Initial options
Preferred direction #1
Refined direction #1
Refined direction #1
Refined direction #1 testing sponsor inclusion
Refined direction #1 testing sponsor inclusion
Brand elements
