CREATIVE DIRECTION / DESIGN LEAD / STRATEGY
2022 - Present
2022 - Present
MLS NEXT is the premier youth soccer development platform in North America, featuring top players from roughly U13 to U19. Since joining MLS, I have led the creative vision and visual identity for all league-wide MLS NEXT events, branding, and strategic growth initiatives. I ensure consistency across competitions, showcases, and marketing channels while capturing the energy and ambition of the next generation of players.
MLS NEXT Homegrown + Academy Divisions
Creative Strategy / Visual Identity
In the 2025–26 season, MLS NEXT expanded with a new competition tier called the MLS NEXT Homegrown and Academy Division. This addition broadened access for clubs and talent pools and gave more players the opportunity to compete while still participating in high school soccer.
I partnered closely with the internal NEXT team to develop naming options, creative strategy, and distinct marks that fit within the larger brand system and maintain a cohesive visual identity.
Initial marks pitched for Homegrown/Academy Divisions.
MLS NEXT TENT-POLE EVENTS
Event Branding / Design Lead / Production
As the design lead for MLS NEXT events, I oversee the visual identity and creative execution across all league-wide competitions and showcases. I direct design and art direction for on-site branding, print signage, and experiential moments, working closely with production teams to deliver cohesive, high-impact assets that elevate both the MLS NEXT brand and the overall player experience. Explore highlights from recent events below.
